Since technology has been evolved. Their are changes has been happen specially in the side of the marketing. In here, we can also transact, sell and advertise our product. So here are some benefits of the e marketing.

The power-shift from sellers to buyers- since this is about on internet. Seller can choose many product. In here, they can have many option that can satisfy them.

Death Distance- there are no boundaries even though how far it can be. You can easily accesses if you want just by one click. if you want to find it.

Time Compression- you can order, choose and buy anytime. Since internet can never be closed like the physical store.

Knowledge Management- you have a knowledge about the sales, demographics, and account information. This means that you can easily identify your customer with your information you had. You can also determine what are happening on your sales or anything.

Comments?Suggestions?Anyone?- everyone has the freedom to express what they feel about  the product and websites. Or they can suggest what are the things to be improve.

Since nowadays, technology has been existed which offers new challenges for the marketers. That’s why, we now take a look to a new marketing  model or the Enlightened 4P’s are (Probe, People, Proposition, and Postulation).

According to a statement Probe  on people, propose, and postulate.

This means that we should research on our target market or the people. “Probe” or in other word is research that we should gather information what are the customer needs. The probe includes the marketing strategies, product planning and  development, campaign executions and all other marketing implementation.. With this, we will expand our thinking and knowledge to meet a very competitive environment. All our research will be effective with the help our target market or customer or the “people”. They are the one who will use and purchase our product. They are the one who will judge the product if it is effective or not or are they satisfied or not.  Since we have now the people next will be proposition. The” proposition” has a marketing mix or we can call it also as a 4P’s – (Product, Place, Price and Promotion. In which this 4P’s should be present, nothing will be missing because if not it will not be fully successful and don’t meet  the customer satisfaction. In Product, it should its feature and quality. The price should be acceptable not bias and unfair. The Place must be convenient that consumer can easily buy anytime and anywhere. And last will be the promotion using the Integrated Marketing Communication. Last enlightened model is the “Postulation” in which we want to remember our company with helping others. We can call it Corporate Social Responsibility. What are the company doing if what they provide scholarship, housing, feeding program or anything that people can remember them. 🙂  With the enlightened model they want is to identify the customer needs that can really satisfy and remember them. 🙂

Just like any advertisements that we watch, there is one that we like the most because its give us impact that we can easily remember. Other also it gives us curiosity whether to used or watch that product, just like your domain name if it is good you can assure that people also will visit it. It should also be creative so that it can be attractive to those people. 🙂